Good news for all Romeos and Julliets! FriendFinder.com, the leading online dating and social networking operator, has launched a new payment system that permits its members to be billed directly by their cell phone operators in the United States, Australia and most European countries.It will be introduced over the next few weeks in Australia, Germany, Austria, France, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Spain, Sweden, Korea, Taiwan and China. This fcility will be available for US, from this September. (for FriendFinder.com and Passion.com members only)

The system uses the Premium Short Message Service (PSMS) protocol. It was recently rolled out in the UK for all FriendFinder.com programs, including Passion.com and AdultFriendFinder.com.

FriendFinder.com is a division of Palo Alto-based Various, Inc., and is the world’s largest operator of dating and social networking websites. With a staff of more than 200, Various, Inc. manages more than 20 multicultural and multilingual personals sites, for which over 130 million members have registered, with over 140,000 new sign-ups daily. The FriendFinder network includes Passion.com and AdultFriendFinder for more intimate social networking.