Shaadi.com, one of India’s largest internet brands and the world’s largest matchmaking website, has picked Singapore as a springboard to tap into the Southeast Asian matrimonial service industry, estimated to be worth over 2 billion US dollars!

Vinesh Nair, Shaadi.com’s Vice President for International Markets, said: “The reason why we choose Singapore is that there are about 2 million people of Indian origin in Southeast Asia. Matrimonial services would be fairly critical to that number of people of Indian origin because marriage is a very important facet in Indian culture, Indian tradition. We believe that a service like Shaadi.com will serve very well in the Southeast Asian market.”

About Shaadi.com 

Shaadi.com brags about over seven million users around the world and boasts a 1 in 10 success rate!

There are 20 search fields to help members to find their perfect match. Users can search under country of residence, lifestyle preferences, education,hobbies etc. And the search absolutly FREE!

Users are required to pay only when they wish to contact the potential partner. They also have a live friendship network Fropper.com!

Vinesh Nair said: “This is not a dating service. I’ll like to reiterate that. A dating service is frivolous with no long-term objective in mind. For Shaadi.com, Shaadi in Hindi means marriage, it’s very clear, it’s a marriage, matrimonial service. If you register with Shaadi.com, it means that you want a long-term objective, an objective to try and find an alliance for life and not for a week or something like that. That’s the big difference.”